Royal Enfield Journeying Across The Himalayas
Journeying Across The Himalayas is a first-of-its-kind multidisciplinary festival that celebrates stories of and from the Himalayas. Bringing together travellers and communities through installations, exhibitions and experiences, the festival spans visual and performing arts like music, dance, theatre, culinary journeys, conversations and more. Offering immersive ways to engage with the Himalayas, it opens a window into the many voices, experiences and cultures that shape the region.
Journeying Across The Himalayas is a first-of-its-kind multidisciplinary festival that celebrates stories of and from the Himalayas. Bringing together travellers and communities through installations, exhibitions and experiences, the festival spans visual and performing arts like music, dance, theatre, culinary journeys, conversations and more. Offering immersive ways to engage with the Himalayas, it opens a window into the many voices, experiences and cultures that shape the region.
Journeying Across The Himalayas is a first-of-its-kind multidisciplinary festival that celebrates stories of and from the Himalayas. Bringing together travellers and communities through installations, exhibitions and experiences, the festival spans visual and performing arts like music, dance, theatre, culinary journeys, conversations and more. Offering immersive ways to engage with the Himalayas, it opens a window into the many voices, experiences and cultures that shape the region.
Client
Brandwith
DELIVERABLES
Festival Identity
Pitch Design
Festival Identity Design
Art Direction
Environmental Design
Social Media Guidelines
Year
2025
Role
Designer
We believe the true luxury of today isn’t a shiny object, it is a wild horizon, the engine roar, mountain air and a pulse of discovery. With Royal Enfield’s “Journeying Across the Himalayas,” we set out to design more than a festival identity, we crafted a gateway to becoming a part of the landscape, not just passing through it! It was about building a design system that carries the same grit, rhythm and freedom as the ride itself.
We believe the true luxury of today isn’t a shiny object, it is a wild horizon, the engine roar, mountain air and a pulse of discovery. With Royal Enfield’s “Journeying Across the Himalayas,” we set out to design more than a festival identity, we crafted a gateway to becoming a part of the landscape, not just passing through it! It was about building a design system that carries the same grit, rhythm and freedom as the ride itself.
Translating the rugged grace of the Himalayas into a cohesive design meant creating system that felt native to the terrain yet scalable across merchandise, digital touchpoints and on-ground experiences.
The design language draws from the terrain’s natural geometry and the precision of engineering, creating a system that feels built, not decorated. Scalable, grounded and unmistakably Royal Enfield! A foundation designed to travel as far as the riders themselves.
Translating the rugged grace of the Himalayas into a cohesive design meant creating system that felt native to the terrain yet scalable across merchandise, digital touchpoints and on-ground experiences.
The design language draws from the terrain’s natural geometry and the precision of engineering, creating a system that feels built, not decorated. Scalable, grounded and unmistakably Royal Enfield! A foundation designed to travel as far as the riders themselves.
Thank you for staying till the end 🤍
Translating the rugged grace of the Himalayas into a cohesive design meant creating system that felt native to the terrain yet scalable across merchandise, digital touchpoints and on-ground experiences.
The design language draws from the terrain’s natural geometry and the precision of engineering, creating a system that feels built, not decorated. Scalable, grounded and unmistakably Royal Enfield! A foundation designed to travel as far as the riders themselves.
We believe the true luxury of today isn’t a shiny object, it is a wild horizon, the engine roar, mountain air and a pulse of discovery. With Royal Enfield’s “Journeying Across the Himalayas,” we set out to design more than a festival identity, we crafted a gateway to becoming a part of the landscape, not just passing through it! It was about building a design system that carries the same grit, rhythm and freedom as the ride itself.