Fit Fam Festival
Fit Fam Fest was born from the idea that wellness could be more than a solo pursuit, it could be a family celebration! Created by Proverse Media, the Fit Fam Fest identity fuses the pulse of fitness with the joy of shared moments. Our challenge was to design a world where high-performance meets human warmth. A space where athletes, parents and children feel equally seen. The result is a brand that moves like the people it celebrates: dynamic, inclusive and full of life.
Fit Fam Fest was born from the idea that wellness could be more than a solo pursuit, it could be a family celebration! Created by Proverse Media, the Fit Fam Fest identity fuses the pulse of fitness with the joy of shared moments. Our challenge was to design a world where high-performance meets human warmth. A space where athletes, parents and children feel equally seen. The result is a brand that moves like the people it celebrates: dynamic, inclusive and full of life.
Client
Proverse Media
DELIVERABLES
Logo
Festival Identity
Social Media Guidelines
Festival Identity Design
Art Direction
Environmental Design
Social Media Guidelines
Year
2025
Role
Lead Designer
The design took shape through layers of experimentation, revisions and rethinking what a fitness festival could look like. We weren’t chasing trends, we were building something that felt genuinely new. The identity needed to carry the beat of sport and the spirit of celebration.
An intentional balance was created through audacious imagery contrasted against minimal forms while vibrant colors became the heartbeat of the brand. What began as an idea about wellness evolved into a vibrant visual world. This is the language of Fit Fam Festival, translated through color and form:
The social feed was imagined as more than a showcase, it is where the brand breathes. Each frame captures a pulse of movement. The animations flow like the festival itself; spontaneous, bright and full of excitement. Together these elements shaped a digital presence that feels less like promotion and more like participation, inviting every viewer to jump on to the festivities.
The design took shape through layers of experimentation, revisions and rethinking what a fitness festival could look like. We weren’t chasing trends, we were building something that felt genuinely new. The identity needed to carry the beat of sport and the spirit of celebration.
An intentional balance was created through audacious imagery contrasted against minimal forms while vibrant colors became the heartbeat of the brand. What began as an idea about wellness evolved into a vibrant visual world. This is the language of Fit Fam Festival, translated through color and form:
Thanks for staying till the end 🤍
Thanks for staying till the end 🤍
The social feed was imagined as more than a showcase, it is where the brand breathes. Each frame captures a pulse of movement. The animations flow like the festival itself; spontaneous, bright and full of excitement. Together these elements shaped a digital presence that feels less like promotion and more like participation, inviting every viewer to jump on to the festivities.