Pranaya
Fit Fam Fest is an IP created by Proverse Media to redefine family time through fitness, food and lifestyle experiences. The vision was to build a recurring festival brand that inspires families to celebrate wellness together, appealing to both fitness enthusiasts and families alike. The challenge was to create a festival identity that feels energetic and modern yet inclusive for all ages. The brand needed to balance high-performance fitness with the warmth of family connection, appealing equally to athletes, parents and children.
Fit Fam Fest is an IP created by Proverse Media to redefine family time through fitness, food and lifestyle experiences. The vision was to build a recurring festival brand that inspires families to celebrate wellness together, appealing to both fitness enthusiasts and families alike. The challenge was to create a festival identity that feels energetic and modern yet inclusive for all ages. The brand needed to balance high-performance fitness with the warmth of family connection, appealing equally to athletes, parents and children.
Client
Proverse Media
DELIVERABLES
Festival Identity Design
Art Direction
Environmental Design
Social Media Design
Festival Identity Design
Art Direction
Environmental Design
Social Media Guidelines
Year
2025
Role
Lead Designer
The challenge was to create a festival identity that feels energetic and modern yet inclusive for all ages. The brand needed to balance high-performance fitness with the warmth of family connection, appealing equally to athletes, parents and children.
The challenge was to create a festival identity that feels energetic and modern yet inclusive for all ages. The brand needed to balance high-performance fitness with the warmth of family connection, appealing equally to athletes, parents and children.
To design for a festival that blends fitness and family, I began by understanding the people it was meant for. Fit Fam Fest wasn’t just for athletes, it was for parents, kids, wellness enthusiasts and brands coming together to celebrate health.
To design for a festival that blends fitness and family, I began by understanding the people it was meant for. Fit Fam Fest wasn’t just for athletes, it was for parents, kids, wellness enthusiasts and brands coming together to celebrate health.
To design for a festival that blends fitness and family, I began by understanding the people it was meant for. Fit Fam Fest wasn’t just